Case Study: Reviving Organic Growth for Superimage Ltd
S uperimage Ltd approached us in mid-January 2025 with a critical business problem. Despite running Google Ads campaigns that generated results, their organic search presence was completely non-existent. The company had been paying a previous SEO agency for over a year with zero return on investment. We did not only achieve a consistent top positions in traditional Google Search Results but also ranked in Google AI Overviews, LLMS like Chatgpt and Google Business Profile (GMB/GBP) in the UK.
Initial Site Audit Revealed Critical Issues:
- Zero organic leads generated in the past 12 months
- Nearly 1,000 outbound links selling link placements to other websites
- Links to direct competitors embedded within their own site
- 250+ toxic and spammy backlinks damaging domain authority
- Domain Authority of only 9 – extremely weak for competitive rankings
- Poorly optimized service pages with no structured data
- Limited local visibility despite being a UK-focused service business
- Branding & Design
- Advance SEO
- Local SEO suite
- Organic Leads
- Digital Marketing
- Above the fold
- Link Building
- Content Management
Advance SEO Suite & Web Design
Organic Marketing - SEO
Clients
Superimage Ltd
Location
United Kingdom
Initiate
Jan 15, 2025
Project Summery
The previous agency had essentially turned Superimage Ltd’s website into a link farm while charging hundreds of pounds monthly, creating a nightmare scenario for this micro-service business competing for keywords with monthly search volumes of only 100-110.
Phase 1: Deep Cleanup & Foundation (Months 1-2)
Comprehensive Audit & Analysis
- Conducted full website technical audit
- Performed competitor analysis to identify market gaps
- Executed keyword gap analysis and SERP analysis
- Analyzed Google Business Profile (GBP) performance
- Assessed local keyword visibility across UK markets
Critical Remediation Work
- Removed nearly 1,000 harmful outbound links from the website
- Disavowed 250+ toxic and spammy domain backlinks to clean the link profile
- Restructured problematic website areas affecting SEO performance
- Optimized images and videos for faster loading and better indexing
Content & Technical Optimization
- Rewrote website content to establish topical authority
- Optimized both service landing pages with targeted keywords
- Embedded user-generated content (UGC) for social proof and engagement
- Implemented structured data: Services, Business, FAQ, and Video schemas
- Enhanced on-page SEO elements across critical pages
Phase 2: Authority Building & Growth (Months 3-6)
Strategic Link Building
- Acquired high-quality, relevant backlinks from authoritative UK websites
- Secured business directory listings on reputable UK platforms
- Focused on white-hat link building strategies for sustainable growth
Local SEO Enhancement
- Fully optimized Google Business Profile (GBP/GMB)
- Implemented local SEO best practices for UK-wide visibility
- Enhanced NAP (Name, Address, Phone) consistency across platforms
Results & Impact
Immediate Wins (Month 2)
The cleanup and optimization work delivered immediate results:
- Generated 10+ organic leads per month (from zero previously)
- Client began reallocating budget from Google Ads to SEO
- Improved site health metrics and user experience
Mid-Term Growth (Month 6)
By the sixth month, Superimage Ltd achieved remarkable visibility:
Organic Search Performance
- Ranked in top 10 positions for primary service keywords
- Achieved double listings on page 1 of Google for main keywords
- Featured in Google AI Overviews with rich results for relevant queries
Domain Authority Growth
- Increased DA from 9 to 19 – more than doubling authority score
- Built a clean, healthy backlink profile with UK-focused links
Local Visibility Excellence
- Ranked in top 2 positions for main keywords across UK in Google Maps
- GBP generates approximately:
- 10 phone calls per month
- 20 website clicks per month
- 150+ profile interactions per month
Business Impact
The transformation of Superimage Ltd’s digital presence created tangible business value:
- Revenue Diversification: Client reduced dependency on paid advertising by establishing strong organic channels
- Cost Efficiency: Balanced marketing budget between Google Ads and SEO for optimal ROI
- Brand Authority: Enhanced credibility through improved search visibility and AI overview mentions
- Sustainable Growth: Built foundation for long-term organic traffic without ongoing ad spend
- Lead Generation: Consistent flow of qualified leads from both organic search and local search
Key Takeaways
This case demonstrates several critical SEO principles:
Recovery is Possible: Even websites damaged by poor SEO practices can be rehabilitated with proper strategy and execution.
Foundation First: Cleaning technical issues and toxic links before building new assets is essential for sustainable growth.
Local SEO Matters: For service-based businesses, Google Business Profile optimization can drive significant qualified traffic.
Quality Over Quantity: In low-volume keyword markets, strategic optimization and quality backlinks outperform aggressive tactics.
Structured Data Impact: Proper schema implementation helped achieve rich results and AI overview features.
Client Education: Demonstrating tangible results early helped the client understand SEO value and commit proper resources.
Conclusion
Superimage Ltd’s transformation from zero organic visibility to top rankings and AI overview features showcases the power of ethical, strategic SEO. By addressing fundamental issues, building genuine authority, and optimizing for both traditional search and emerging features like AI overviews, we established a sustainable organic marketing channel that complements their paid advertising efforts.
All praise to Allah for the success of this project and the positive impact on the client’s business.
