Local SEO Success: Spectrum Therapeutics of NJ
A physical therapy clinic in Wayne, NJ needed to improve their local visibility to attract more patients from their service area. The goal was to dominate local search results and convert profile views into actual appointments.
Google Business Profile Optimization
- Complete profile setup with accurate business information
- Professional photo integration and regular visual updates
- Strategic post scheduling and customer engagement
- Review management and response strategy
- Service listing optimization for physical therapy treatments
- Local keyword integration in business description
Local SEO Implementation
- NAP consistency across online directories
- Local citation building on healthcare directories
- Google Maps optimization for service area coverage
- Schema markup for healthcare business
- Google Maps Ranking Strategies
- Branding & Design
- Advance SEO
- Local SEO suite
- Organic Leads
- Conversion rate optimization (CRO)
- Digital Marketing
- Call-to-action optimization
- Above the fold
- Landing page copywriting
- Link Building
- Content Management
Local SEO & Google Business Profile Optimization
Organic Marketing - SEO
Clients
Spectrum Therapeutics of NJ - Physical Therapy
Location
Wayne, New Jersey, USA
Initiate
April 07, 2025
Project Summery
694 Direction Requests. 1,017+ Patient Interactions. Perfect 5.0 Rating.
We transformed a physical therapy clinic’s Google presence into their #1 patient acquisition channel. Within months, Spectrum Therapeutics went from competing for attention to dominating local search results in Wayne, NJ—generating consistent patient flow without spending a dollar on ads.
Profile Performance
- 1,017 customer interactions generated
- 694 direction requests from potential patients
- 1,137 monthly profile views converted into engagement
Rating & Reputation
- Achieved 5.0-star rating with 211 Google reviews
- Built strong online reputation in Wayne, NJ area
- Established trust with potential patients through verified reviews
Local Visibility
- Dominates local map pack for physical therapy searches
- High visibility in “near me” searches
- Strong presence in Wayne, NJ and surrounding areas
Business Impact
The optimized Google Business Profile now serves as a powerful patient acquisition channel, driving consistent direction requests and website visits. The clinic successfully converted profile visibility into real appointments, reducing dependency on paid advertising.
Result: A steady stream of local patients discovering and choosing Spectrum Therapeutics through Google Search and Maps.
